Do customers care about sustainable packaging?

In recent years, suppliers have seen changes in consumer behavior on a global level. The consumers are getting more knowledge about the pollution our oceans and nature are suffering under, that it is starting to reflect in their decisions to by sustainable products.



Costumers do not only prefer sustainable packing but are also willing to pay more for it

Studies has shown that consumers are willing to pay higher than average price when it comes to sustainable packaging. A study conducted by Nielsen showed that 38% out of 30.000 global consumers are willing to pay higher than average price when it comes to sustainable materials [1].

Now more than ever, the consumers are expecting us to be engaged in the process of making an impact, especially when it comes to sustainable initiatives. Environmental pollution, climate changes, poverty and sustainability are all primary focus points for consumers today.

A general desire to support brands that protect the environment is increasing and sustainability is a worldwide concern that continues to gain momentum. 


By using OWP as your sustainable strategy you are not only cleaning the worlds oceans from plastic waste, you are also helping to saving the oceans and marine life, reducing the emissions of greenhouse gases, preventing new plastic from entering the world and also creating better living standards for the local Indonesian communities.

We are committed to help the planet as much as we can. Many companies have already converted in to OWP – Are you going to be the next? Let OWP be your sustainable strategy and let us produce your packaging or items in OWP.


Some of our most recent news



The Future of OWP

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Why we need to recycle 

There are many activities that are threatening the health of the oceans, and most of them are human created. More than 80 percent of marine pollution...


News from our manager

In light of the current global context, we believe it is time to share some news from our OWP teams in Indonesia.


Contact us 

It is up to us to help our planet and oceans to recover. If you want to know more about how you can easily help clean our oceans from plastic and at the same time add more value to your products and brand, please do not hesitate to contact us.

  1. YEC//YOUTH EXCELLENCE CONSULTING REPORT “Turning customer insight into competitive advantages” 2020

Ocean Waste Plastic

We try to find new ways to achieve a more sustainable future for both the environment and the packaging industry. OWP (Ocean Waste Plastic) is one of them.


Pack Tech A/S

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