DO CONSUMERS CARE ABOUT SUSTAINABLE PACKAGING?
In recent years, suppliers have seen changes in consumer behavior on a global level. Consumers are becoming more and more aware of plastic pollution in our oceans and how nature is suffering. This awareness has started to be reflected in their decisions to support sustainable solutions, and you need to tap into this.
GROWING CONSUMER DEMAND
Consumers not only prefer packaging that supports sustainable solutions, but are also willing to pay more for it
Studies have shown that consumers are willing to pay a premium price when it comes to sustainable packaging. A survey conducted by Boston Consulting Group showed that consumers are willing to pay 10% more than average when it comes to sustainable solutions.
Now more than ever, consumers expect us to be engaged in the process of making an impact - especially when it comes to sustainable initiatives. Environmental pollution, climate change, poverty, and sustainability are all primary focus points for consumers.
A general desire to support brands that protect the environment is increasing, and sustainability is a global issue that continues to gain momentum.
WE NEED TO ACT NOW
of global respondents strongly feel that beauty brands should help improve the environment*
OWP allows us to remove plastic from the oceans 1:1 with each piece of OWP packaging sold, and this makes a significant difference! With your help, it can make an even bigger impact.
of all consumers are more likely to trust a brand that supports social or environmental issues**