OCEAN WASTE PLASTIC

THE FUTURE OF OWP

The development of a sustainable lifestyle is widely growing, and the focus on tackling global issues such as environmental pollution, climate change, or poverty has never been more relevant.

What does it mean for OWP?

Studies have shown that 89,3% of beauty brands think that sustainable materials will replace virgin plastic in the future [1].
The increasing demand from customers and pressure from environmental protective laws increases the popularity of sustainable packaging.

Studies have shown that 89,3% of beauty brands think that sustainable materials will replace virgin plastic in the future [1].

OF CONSUMERS PREFER OWP AS A SUSTAINABLE PACKAGING

OF BEAUTY BRANDS ARE FAMILIAR WITH OWP

SEE SUSTAINABLE PACKAGING AS A WAY TO STRENGTHEN THEIR BRAND

1. YEC//YOUTH EXCELLENCE CONSULTING REPORT “Turning customer insight into competitive advantages” 2020

92%

83,3%

56%